Problem: Pauly's Pizza is a fast food pizzeria located in the heart of downtown Chicago. The current logo features many outlines and glowing effects which some may think is distracting.
Solution: I created a new logo which is an evolution of the current one. The new logo borrows the same color palette as the current one, however, the typeface has been changed for the brand name and tagline. I have decided to not have and glowing effects or outlines and I have detached the word mark from the illustration of the pizza. This was something I feel is no longer needed because it may be to distracting.
