Design Statement
The purpose of this project was to create a branding style guide for my chosen rebrand of PGA Tour. I chose this company for its values of being conservative, quite, elegant, and refined. These are some of the ideas that I tried to express through out not only the logo but the manual as well. With the manual the colors of the logo are repreated throughout the manual to achieve consistency. I choose to vibrant colors of red and blue for the logo and this was an evolution of the one chosen for the original PGA tour logo. The booklet has bold headers and regular text for the paragraphs. Overall I enjoyed this project and I feel as though I creatively told a story throughout this manual so that it isn’t a bore to the end user.
Style guide manual
